A year and a half ago, the International Federation of Fly Fishers took a drastic step. They rebranded themselves as Fly Fishers International and adopted a new logo and a new motto (“Conservation. Education. Community”). While the core values of our organization remained unchanged, the move was done based on extensive research and fly angler surveys.
It was determined that many young fly anglers percieved the “FFF” as a somewhat closet entity. There was a need for more and better communication. It was also determined that a greater focus on education and conservation was needed.
In December of last year, a new board of directors for the Gulf Coast Council was elected. Tom Logan, FFI Chairman, spoke to the board about the new paradigm for the organization. The new board has accepted the challenge! Our first step was to create a new Facebook page that allows all committee members to post relevant news.
The GCC website is now updated as well with a cleaner, simpler, more organized look. But don’t judge a website by it’s cover… this new site will allow committee members to more easily post pertinent information on a timely basis. In addition, it’s now powered by WordPress. With premium support from our host and the largest worldwide support group of any platform, that’s critical when operating with limited resources.
On the “community” front, we’re working on few ideas to better meet that new aspect of the updated FFI. Stay tuned for details!
